Monday, April 29, 2013

Anthony Bourdain Kills on CNN & Online!

I’d be lying if I said Bordain’s original show "No Reservations" was not heavily influential to me during my own travel experiences, especially when starting out. I’m excited to see Anthony Bourdain’s move to CNN, a network more appropriate to an authentic travel experience than his former home. The new show (Parts Unknown), or at least the episodes I’ve seen thus far are excellent TV and represent a good watermark for us to strive for in our own unique way, with our own unique show “Raw Travel”.

The fact that Mr. Bourdain includes an underground rock band in Myanmar, or features LA’s Koreatown (once on our own rundowns for Season 1) and Colombia (2 of our already produced episodes for Season 1), doesn’t bother me, it encourages me me as validation we’re on the right track creatively and I think “Parts Unknown” success will only help us as gain traction during our 1st season.

If you haven’t caught “Parts Unknown” on CNN yet, you should. And if you are still wondering if authentic travel has a place on U.S. television screens, this ought to put any of those doubts to rest.
Parts Unknown
Anthony Bourdain: Parts Unknown Continues to Lead Key Cable Demo Adults 25-54
CNN’s Sunday Night Weekend Series Delivers 974,000 Total Viewers In Second Outing April 21, Up 30% From Premiere

Anthony Bourdain Parts Unknown, CNN’s new weekend series airing at 9:00p.m. ET on Sundays again topped all cable news time period competition among adults 25-54 in its latest outing, and was also the top cable news program on Sunday. The April 21 episode delivered 470,000 adults 25-54, up 67% vs. its premiere week and more than double the deliveries of its cable news competitors Fox News Channel and MSNBC (208,000 and 187,000 respectively). Bourdain also had a strong week among total viewers (974,000), up 30% vs. its premiere week performance (747,000).
In Sunday’s episode, Bourdain explored the Koreatown section of Los Angeles and spotlighted the talents and food preferences of award-winning chef Roy Choi and acclaimed graffiti artist, painter, portraitist David Choe.

On the digital front, Anthony Bourdain Parts Unknown has received more than 1 million page views in its first two weeks on (Source: Adobe Analytics) On social media, the premiere received 9,000 social mentions, up from last year’s 2,000 mentions for the No Reservations premiere on the Travel Channel. Three posts about Parts Unknown on CNN’s Facebook fan page received over 70,000 combined actions and were the top posts on the account for each Sunday.
See the full article HERE.

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