FROM THE NEWSLETTER CYNOPSIS.COM
Nielsen Co. is doing nothing less than expanding the definition of television by instituting a comprehensive plan to capture all video viewing including broadband, Xbox and iPads. Timed to the start of the next broadcast TV season in September, Nielsen expects to have new hardware and software tools ready for the approximately 23,000 TV homes it samples. The measurement will also capture viewership from so-called "over-the-top" television programming delivered via broadband to a TV set. For now, Nielsen will count TV-connected devices such as Microsoft's Xbox, Apple TV and Roku's set-top; iPads or computers will be added later. Nielsen says its eventual goal will attempt to capture video viewing of any kind from any source.
FROM DON'T DRAG ME DOWN:
23,000 TV Homes to represent an incredibly diverse 100,000,0000+ U.S. TV Homes? It doesn't matter what you measure if you don't measure enough of it, you will get skewed, incomplete and unreliable results. Period.
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